Marketing & Sales

In today’s “customercentric” world, superior service is fast becoming a vital competitive advantage. Customer Service provides hands-on, comprehensive coverage… More

This revision of Customer Service: Skills & Concepts for Success features how-to topics for the customer service professional. It covers the concepts and skills needed for … More

Practical techniques show you how to target customers, identify their needs, present your product effectively and win sales.

Learn all you need to know about successful selling… More

This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business … More

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to a… More

Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the devel… More

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- de… More

In an era of 'cheap is chic,' wealthy shoppers haggle to win even the smallest discounts. Grey consumers, the fastest growing group of internet users, buy more rap/techno music th… More

· How to choose the best call center tools and systems · How to get the most out of ACDs (automatic call distributors) and other complex systems in order to boost custome… More

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. I… More

Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the b… More

Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures th… More

SALES SUCCESS CAN BE YOURS WITH ZIB ZIGLAR'S 5 STEPS TO SUCCESSFUL SELLING

GREAT SALESPEOPLE ARE MADE, NOT BORN

You've h… More