Careers

Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the devel… More

Managing employees in today’s rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedbac… More

Corporate culture pioneer Edgar H. Schein gets back to basics and delivers a dynamite primer on changing cultures packed with practical advice. Here, Schein separates the sense fro… More

The only book that offers a state-of-the-art education in entrepreneurship

. . . From an all-star team that includes:

William D. Bygrave, Babson College • Jeffry… More

The Global Business Game: A Simulation in Strategic Management and International Business puts students in control of a television set manufacturing company that is now under attac… More

As a college graduate, you will be in a unique position: You’ll need to find a real-life job with little or no real-life experience. You need to know the facts about the job h… More

Learn how to make quality, productivity, and profit improvement a permanent feature of any organization. Detailed action studies tell how Toyota, USAA, Amex Life, and other compani… More

Covers understanding confidence, how to build up confidence levels, mastering self-confidence, and adapting motivating strategies.

Here is a unique, business-oriented approach to job hunting which provides the reader with step-by-step instructions in finding a new and/or improved position. Wendleton explains w… More

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a p… More

Cindy Fox was a waitress. Now she’s a pilot. Peter Johnson was a truck driver. Now he’s a dairy farmer. Tina Forbes was a struggling artist. Now she’s a successfu… More