Business & Investing

A comprehensive reevaluation of the nature of economic systems across the globe, A New View of Comparative Economic Systems is today's choice for today's world. This exciting text… More

The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced … More

Updated Edition of Best Seller!

This second edition reflects the authors' experience in working with many superin… More

During the past fifty years, colonial empires around the world have collapsed and vast areas that were once known as "colonies" have become known as "less developed countries" … More

While most titles in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human … More

A provocative book for the 2004 campaign that attempts to raise the level of the tax debate and empowers voters to ask key questions of candidates that will reveal their basic valu… More

In response to the need for an alternative to broad-coverage organizational behavior books, Bob Vecchio has written Organizational Behavior: Core Concepts, 5th Edition. With solid… More

This book illustrates how to develop the related standards, procedures, and guidelines for implementing policy. Each chapter provides advice on the structural mechanics of the vari… More

The Global Business Series is designed to ease the process of doing business abroad. Though each book concerns a different country, they all follow the same general format by descr… More

This text is intended for learners studying investments for the first time. Very practical and applied, it is comprehensive enough for those who plan to become CFAs, but remains u… More

In this sweeping study, Julie Hessler traces the invention and evolution of socialist trade, the progressive constriction of private trade, and the development of consumer habits f… More