The Global Market : Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)
|
 |
Book Description
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Download Description
Everything mammals ever wanted to know about the theory of evolution-but were afraid to ask
This important new book by award-winning science writer Cynthia Mills clearly explains one of the most crucial, and most misunderstood, concepts of modern science-the theory of evolution. After examining Darwin, his precursors, and how the theory of evolution developed, Mills answers key questions, including: How successful is the theory at explaining the natural world, and what does it fail to explain? What are some of the competing ideas and theories about the origin of the species? How will the theory of evolution likely hold up over time, as our understanding of genetics grows?
Cynthia L. Mills (Portland, OR) is an award-winning science writer and veterinarian. Her article "Breeding and Discontents," originally published in The Sciences, was selected for The Best American Science and Nature Writing 2001, guest-edited by E. O. Wilson. Also in the same series: The Big Bang Theory (0-471-39452-1) by Karen C. Fox
|