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The Survey Research Handbook
by McGraw-Hill

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Survey research is a very powerful way to acquire information focused directly and immediately on the decision… Read more

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Product Description

The Survey Research Handbook

Book Description

Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. The second edition of The Survey Research Handbook provides the methods and guidelines for conducting practical, economical surveys from start to finish.

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