This is a great book on building traffic volumes to your web site. The concepts outlined apply just as well to non ebay sites. This book is non technical and contains advice that can be easily applied. Some of the suggestions are "free" (except time, e.g. participating in forums to build traffic), others a direct cost e.g. froogle ads. This information is of value beyond ebay.

The advice on using ebay store fronts as your business web site is interesting, as is the comment an external web site may not be required / wont pay for itself. I am interested in affiliate selling, and have been experimenting, my web address is:
http://mysite.verizon.net/vze48sdz/ (even given the obscure address the site pays).

For a book geared towards driving traffic to your sight, it's a pity not to include a section (see www.cj.com or the Amazon affiliate scheme for a few ideas). Minor complaint about a great book.

I read this book cover to cover in a few days. I thought it was excellent. It is for advanced sellers, with a good understanding of eBay selling, eBay stores, the web and a general background of online selling off of eBay.

There are many useful topics in this book, and the author writes about cutting edge techniques that should be examined by online sellers. There is little of this valuable information out there so this book was a pleasant surprise.

While not all techniques would be for everyone, I do believe sellers who are forward looking should understand such concepts as data-feeds, web portals, content sites, building a brand etc.

It might also be that a combination of techniques mentioned would bring the best results. Another useful aspect of the book is the consistent placement of a cost effectiveness review at the end of section discussions.

Overall an excellent source of information, and I look forward to similar such books in the future.

Marty