This book was great as an introduction to marketing strategy. It was assigned for a class I took as part of my company's supplemental learning program and it gave me everything I needed. The complaints of two reviewers below are idiotic: if you're even slightly interested in the topic and have half a brain it will prove a definite page-turner. And who would expect advanced and analytic expositions in an INTRODUCTORY textbook? Only morons, I say. Chock full of useful facts to supplement the more abstract sections. I would recommend it to anyone!

There is a lot of good information, but it is slow reading.

Schnaars book is very well written, and as such, is easy to read and comprehend. Not to be confused with simplistic, the book covers most of the major themes in marketing strategy, and places them in historical perspective. It does, however, neglect the analytical aspects of market analysis and strategy formulation.