My previous rice cooker was a no name cheap model. It always burned the rice. However, after purchasing this little gem, my rice has always cooked to perfection. Brown rice, white rice and other different types I purchase at the Korean grocery market. It is so simple to use. The timer is extremely convenient. I set it in the morning and have hot rice ready when I return home in the evening. This cooker is also great for oatmeal and whole grain hot cereals. It is particularly convenient for 'steel cut' oatmeal. This is the best oatmeal and is not processed as rolled oats are. I measure the ingredients in the evening and set the timer and I have hot steel cut oatmeal ready when I get up in the morning. It usually takes 35-40 minutes to cook steel cut oats on the stove top, but is is so easy and convenient with this cooker. I have eaten much healthier since purchasing this rice cooker.

I've gone through 3 rice cookers in 3 years. The first one always stuck and steamed over and made a mess and the second broke and wouldn't stay on cook. Then someone bought me this and I am so pleased with it! This cooker never sticks, makes perfect fluffy rice, is attractive and has a retractable cord. It doesn't hiss, spit out steam or smell funky. It does seem to take longer to make the rice than my other junk cookers, but I don't really care. It's very easy to clean. It also stores away very nicely.

I got this rice cooker about 2 months ago, and I am very pleased with the purchase.

It cooks enough rice for 2 or 3 people. It consumes only 310 watts of power compared to 670 watts for 5.5 cup model and 1000 watts for 10-cup model, so small size has its advantages. If you have a large family, however, I recommend getting a 5.5 or 10-cup model.

The rice, as others have mentioned, comes out perfectly most of the time. You just have to vary the amount of water (slightly) to get the results that suit your taste.

Few reviews say that it's hard to clean. That's simply not true. Every part is easy to clean and there are no dirty parts that are hard to reach. Not sure what or who motivated those reviews.

It's also great for making hot cereal and all kinds of porridge. This particular model is made in Japan which is a big plus from my perspective. Highly recommended!

I love this rice cooker. It does seem a little pricy, but it makes the best rice I have ever made and it is plenty for three large portions. Just make sure and adapt to the enclosed 6 oz. container that the instructions call a cup, when measuring. Top of the line rice cooker. It is worth the longer cook time, especially if you a fan of basmati rice.

I got this rice cooker for my birthday a couple of years ago and I LOVE it. It always makes perfect white rice, brown rice, wild rice or jambalaya. I have even used it to make rice from a box, although I sometimes have to adjust the amount of water called for. The bottom line is I know that I can start the rice, and this little Zojirushi rice cooker will do the rest. Then I can focus on the rest of the meal without having to worry about burnt rice. And if the rice finishes before the rest of the meal, the keep warm feature will keep the rice warm and ready for serving for hours.

As for extra features, the retractable cord is very handy and the non-stick metal bowl makes clean up a breeze. It comes with a rice paddle which I use all the time that won't scratch the bowl. Just don't forget to check the reservoir at the back and empty it when necessary. Happy rice cooking!