Entrepreneurs need tangible, real information to guide their life-or-death efforts. Here's a great place to go for this information. You've heard some of these stories elsewhere, but this is a book that pulls it all together: e*trade, garage, the body shop, kinko's, xircom and much more. Even more importantly, these are some of the stories we're still living, like Ken Park's HyperCD, which is still emerging from the turmoil of the 2000 tech crash. Good reference book, great stories.

Entrepreneurial Marketing is a well written and insightful look into some of today's most influential entrepreneurs. As a consultant working with start-up and growth stage companies, I will be recommending this book to clients.

Written with enthusiasm & great insight, "Entrepreneurial Marketing: Real Stories and Survival Strategies" would be a helpful text for any Entrepeneurial-based marketing/business course. Encouraging and inspiring real-life cases of success from some of the best know entrepeneurs in the business world, with a good mix of advice and practical applications... Buskirk & Lavik have done their homework! A strong effort; I recommend this book.

As a senior marketing manager in a Fortune 100 technology company, I'm always on the lookout for marketing information I can immediately put to use. This book has clearly been designed for the marketing practitioner. The unique combination of advanced yet easy to implement marketing practices coupled with powerful insights from some of today's true marketing greats makes for a usable, fun and motivational read.